Understanding Global Strategy

Name: Understanding Global Strategy
Author: Susan (Open University Business School) Segal-Horn

Susan (Open University Business School) Segal-Horn, University of London) David (Royal Holloway College Faulkner

Cengage Learning EMEA

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Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, this title covers globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for global strategy courses.

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