Strategy: An International Perspective

Name: Strategy: An International Perspective
Author: Bob de Wit

Bob de Wit

Cengage Learning EMEA

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Now in its 8th edition, the philosophy at the heart of Bob de Witâ€™s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the different perspectives in the field. Recognizing that there is no simple answer to the question of â€˜what is strategyâ€™, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing the student at the centre of the strategy debates encourages the qualities of creativity, flexibility, independence and analytical depth that are needed to become a strategic thinker.

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