Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

Name: Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Author: Brian Carroll

Brian Carroll

McGraw-Hill Education - Europe

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975 Kč

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Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.

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