Handbook of CRM

Name: Handbook of CRM
Author: Adrian Payne

Adrian Payne

Taylor & Francis Ltd

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Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

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Handbook of CRM

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