Customer Relationship Management

Name: Customer Relationship Management
Author: Stan Maklan

Stan Maklan, Joe Peppard, Simon Knox, Adrian Payne, Lynette Ryals

Taylor & Francis Ltd

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Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.

Výběr knih autorů Stan Maklan , Joe Peppard , Simon Knox , Adrian Payne , Lynette Ryals

Customer Relationship Management

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