Global Business Strategy

Name: Global Business Strategy
Author: Robin (South Bank University) John

Robin (South Bank University) John, Grazia (South Bank University) Ietto Gillies, Howard (South Bank University) Cox, Nigel (South Bank University) Grimwade

Cengage Learning EMEA

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Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.

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