Extremely Hardcore
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Martinus.cz
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When Elon Musk took over Twitter, commentators were rooting for the
visionary behind Tesla and SpaceX to succeed. Here was a tough
leader who could grab back power from Twitter''s entitled
workforce, motivate them to get ''extremely hardcore,'' and
supercharge Twitter''s profit and potential. And it was all out of
the goodness of his own heart, rooted in his fervent belief in the
necessity of making Twitter friendlier to free speech. ''I didn''t
do it to make more money,'' Musk said. ''I did it to try and help
humanity, whom I love.'' Once Musk charged into the Twitter
headquarters, the command-and-control playbook Musk honed at Tesla
and SpaceX went off the rails immediately. Distilling hundreds of
hours of interviews with more than sixty employees, thousands of
pages of internal documents, Slack messages, presentations, as well
as court filings and congressional testimony, Extremely Hardcore is
the true story of how Musk reshaped the world''s online public
square into his own personal megaphone. You''ll hear from employees
who witnessed the destruction of their workplace in real-time,
seeing years of progress to fight disinformation and hate speech
wiped out within a matter of months. There''s the machine-learning
savant who went all-in on Twitter 2.0 before getting betrayed by
his new CEO, the father whose need for healthcare swept him into
Musk''s inner circle, the trust and safety expert who became the
subject of a harassment campaign his former boss incited, and the
many other employees who tried to save the company from their new
boss''s worst instincts. This is the story of Twitter, but it''s
also a chronicle of the post-pandemic labor movement, a war between
executives and a workforce newly awakened to their rights and
needs. Riveting, character-driven, and filled with jaw-dropping
revelations, Extremely Hardcore is the definitive, fly-on-the-wall
story of how Elon Musk lit £44 billion on fire and burned down
Twitter. It''s the next best thing to being there, and you won''t
have to sleep in the Twitter office to get the scoop.