Cases in Advertising Management

Name: Cases in Advertising Management
Author: Donald W. Jugenheimer

Donald W. Jugenheimer, Larry D Kelley

Taylor & Francis Ltd

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Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

Výběr knih autorů Donald W. Jugenheimer , Larry D Kelley

Cases in Advertising Management

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