Advertising Media Workbook and Sourcebook

Name: Advertising Media Workbook and Sourcebook
Author: USA) Larry (University of Houston Kelley

USA) Larry (University of Houston Kelley, Donald W. Jugenheimer, USA) Kim (University of Oregon Sheehan

Taylor & Francis Ltd

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This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.

Výběr knih autorů USA) Larry (University of Houston Kelley , Donald W. Jugenheimer , USA) Kim (University of Oregon Sheehan