Basic Marketing Research with Excel

Name: Basic Marketing Research with Excel
Author: Alvin Burns

Alvin Burns, Ronald Bush

Pearson Education (US)

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For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

Výběr knih vydavatele Pearson Education (US)