Tourism Promotion and Power

Name: Tourism Promotion and Power
Author: UK) Cardiff formerly University of Wales Institute Nigel (Cardiff Metropolitan University Morgan

UK) Cardiff formerly University of Wales Institute Nigel (Cardiff Metropolitan University Morgan, UK) Cardiff formerly University of Wales Institute Annette (Cardiff Metropolitan University Pritchard

John Wiley & Sons Inc

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Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.

Výběr knih vydavatele John Wiley & Sons Inc