Sun Tzu and the Art of Business

Name: Sun Tzu and the Art of Business
Author: Chapel Hill) University of North Carolina Adjunct Professor of Marketing Mark R. (Adjunct Professor of Marketing McNeilly

Chapel Hill) University of North Carolina Adjunct Professor of Marketing Mark R. (Adjunct Professor of Marketing McNeilly

Oxford University Press Inc

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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.

Výběr knih vydavatele Oxford University Press Inc