Strategic Market Management, European Edition

Name: Strategic Market Management, European Edition
Author: Berkeley) David A. (University of California Aaker

Berkeley) David A. (University of California Aaker, Damien (Michael Smurfit Graduate School of Business) McLoughlin

John Wiley & Sons Inc

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"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.

Výběr knih autorů Berkeley) David A. (University of California Aaker , Damien (Michael Smurfit Graduate School of Business) McLoughlin