Shoppernomics

Name: Shoppernomics
Author: Colin Harper

Colin Harper, Roddy Mullin

Taylor & Francis Ltd

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What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message.

Výběr knih autorů Colin Harper , Roddy Mullin