Sales Promotion

Name: Sales Promotion
Author: Tony (University of Greenwich) Yeshin

Tony (University of Greenwich) Yeshin

Cengage Learning EMEA

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Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.

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