Relationship Marketing Management

Name: Relationship Marketing Management
Author: University of Gloucester) Gloucestershire Business School Ed (Senior Lecturer Department of Marketing Little

University of Gloucester) Gloucestershire Business School Ed (Senior Lecturer Department of Marketing Little, Ebi (University of Bournemouth) Marandi

Cengage Learning EMEA

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Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies.

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