Pink Ribbon Blues

Name: Pink Ribbon Blues
Author: Department of Sociology Assistant Professor Gayle A. (Assistant Professor Sulik

Department of Sociology Assistant Professor Gayle A. (Assistant Professor Sulik, Texas Women's University) Social Work

Oxford University Press Inc

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Pink Ribbon Blues highlights the hidden costs of the 'pink ribbon' as an industry, one in which breast cancer has become merely a brand name with a pink logo. It presents a thought-provoking and probing argument against the industry of awareness-raising and includes stories from real-life breast cancer survivors and caregivers who have struggled with the pink ribbon ideal.

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