Marketing Financial Services

Name: Marketing Financial Services
Author: Mike Wright

Mike Wright, Trevor Watkins

Taylor & Francis Ltd

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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses.

Výběr knih autorů Mike Wright , Trevor Watkins

Marketing Financial Services

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