Marketing Ethics

Name: Marketing Ethics
Author: Bodo (Vienna University of Economics Schlegelmilch

Bodo (Vienna University of Economics Schlegelmilch, Business)

Cengage Learning EMEA

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Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.

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