Marketing 2.0

Name: Marketing 2.0
Author: Gerald Corbae

Gerald Corbae, Jacob B. Jensen, Dirk Schneider

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing.

Výběr knih vydavatele Springer-Verlag Berlin and Heidelberg GmbH & Co. KG