Market Research In Action

Name: Market Research In Action
Author: Michael (Microlaunch) Roe

Michael (Microlaunch) Roe

Cengage Learning EMEA

Knihu koupíte v 1 e-shopu

Bookshop.cz

3 000 Kč

Není skladem

Do obchodu

Krátký popis

Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.

Výběr knih vydavatele Cengage Learning EMEA