Managing Marketing

Name: Managing Marketing
Author: Graham Cooper

Graham Cooper, Roger Palmer, Juanita Cockton

Taylor & Francis Ltd

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Offers guidance in managing the marketing function as a practical entity, allowing the new marketer to grasp how the theory can be applied to the job. This book gives the reader an overview of how the key areas of marketing knowledge can be made operationally effective as well as of how to make marketing practical and measurable.

Výběr knih autorů Graham Cooper , Roger Palmer , Juanita Cockton