Managing and Marketing Health Services

Name: Managing and Marketing Health Services
Author: Angus (The Open University) Laing

Angus (The Open University) Laing, Moira (University of Glasgow) Fischbacher, Gillian (Glasgow Caledonian University) Hogg, Anne (University of Glasgow) Smith

Cengage Learning EMEA

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The organisation and management of health care services is a central theme within public policy across the post-industrial world. This book provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services.

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