Management of Change

Name: Management of Change
Author: Audley (Brunel University) Genus

Audley (Brunel University) Genus

Cengage Learning EMEA

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An introduction to the management of strategic change. It takes an interdisciplinary approach to the conduct of change in the real world. It avoids an overly academic approach and stresses the international dimension to competition and change. It uses mini-cases throughout to illustrate the theory.

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