Key Account Management

Name: Key Account Management
Author: Malcolm McDonald

Malcolm McDonald, Diana Woodburn

Wiley-Blackwell

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1 389 Kč

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This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

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Key Account Management

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