International Marketing Strategy

Name: International Marketing Strategy
Author: Isobel (Sheffield Hallam University) Doole

Isobel (Sheffield Hallam University) Doole, Robin (Sheffield Hallam University) Lowe

Cengage Learning EMEA

Knihu koupíte v 1 e-shopu

Bookshop.cz

2 094 Kč

Není skladem

Do obchodu

Krátký popis

Collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. This book offers an overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework.

Výběr knih autorů Isobel (Sheffield Hallam University) Doole , Robin (Sheffield Hallam University) Lowe