International E-Business Marketing

Name: International E-Business Marketing
Author: Richard (University of Western Sydney) Fletcher

Richard (University of Western Sydney) Fletcher, Magee College) Jim (University of Ulster Bell, Rob (University of Waterloo) McNaughton

Cengage Learning EMEA

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Few years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. This book focuses on Global Marketing in the Internet age.

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