Focus Group Practice

Name: Focus Group Practice
Author: Jonathan Potter

Jonathan Potter, Claudia Puchta

SAGE Publications Inc

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Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

Výběr knih autorů Jonathan Potter , Claudia Puchta