Developing Questions for Focus Groups

Name: Developing Questions for Focus Groups
Author: Richard A. Krueger

Richard A. Krueger

SAGE Publications Inc

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Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions.

Výběr knih autora Richard A. Krueger