Corporate Social Responsibility

Name: Corporate Social Responsibility
Author: IL) Evanston Northwestern University Philip (Kellogg School of Management Kotler

IL) Evanston Northwestern University Philip (Kellogg School of Management Kotler, WA) Seattle Nancy R. (University of Washington Lee

John Wiley & Sons Inc

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In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S.

Výběr knih autorů IL) Evanston Northwestern University Philip (Kellogg School of Management Kotler , WA) Seattle Nancy R. (University of Washington Lee