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Behavioural Economics: A Very Short Introduction

Name: Behavioural Economics: A Very Short Introduction
Author: University College London) Professor in Economics and Finance of the Built Environment Michelle (Professor in Economics and Associate Dean (Research and Development) Baddeley

University College London) Professor in Economics and Finance of the Built Environment Michelle (Professor in Economics and Associate Dean (Research and Development) Baddeley

Oxford University Press

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Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

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