Visual Communication Research Designs

Name: Visual Communication Research Designs
Author: USA) Keith (University of South Carolina Kenney

USA) Keith (University of South Carolina Kenney

Taylor & Francis Ltd

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A guide to designing research that involves visuals relevant to communications media. It explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It is suitable for students conducting research on motion pictures, video, television, photographs, and illustrations.

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