Vertical Brand Portfolio Management

Name: Vertical Brand Portfolio Management
Author: Diederich Bakker

Diederich Bakker

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including private labels.

Výběr knih vydavatele Springer-Verlag Berlin and Heidelberg GmbH & Co. KG