Value-based Marketing

Name: Value-based Marketing
Author: Peter (Warwick Business School) Doyle

Peter (Warwick Business School) Doyle

John Wiley & Sons Inc

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This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value.

Výběr knih vydavatele John Wiley & Sons Inc