Understanding the Older Consumer

Name: Understanding the Older Consumer
Author: UK) Barrie (University of Leicester Gunter

UK) Barrie (University of Leicester Gunter

Taylor & Francis Ltd

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Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.

Výběr knih autora UK) Barrie (University of Leicester Gunter