Understanding Communication Research Methods

Name: Understanding Communication Research Methods
Author: USA) Stephen M. (Clemson University Croucher

USA) Stephen M. (Clemson University Croucher, USA) Daniel (Minnesota State University Cronn-Mills

Taylor & Francis Ltd

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Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its fourth edition, offers students practical reasons why they should care about research methods and offers a practical guide for conducting research.

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