The Ten Faces of Innovation
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Krátký popis
Innovation is the lifeblood of every company - the fuel that keeps
an organisation going in a tough marketplace. But by its very
nature it''s hard to plan for, quantify and coach. In The Ten Faces
of Innovation Tom Kelley explains how to do it. Kelley, author of
bestselling The Art of Innovation, reveals the strategies that his
world-famous design firm IDEO uses to foster original thinking and
overcome naysayers who stifle creativity. For Kelley, innovation is
all about individuals and teams. He identifies ten key roles
developed by IDEO that anyone can adopt in order to innovate in
different situations. Ranging from ''the anthropologist'' and ''the
hurdler'' to ''the experience architect'' and ''the
cross-pollinator'', they are all illustrated with real corporate
examples and will help you transform the way you work, and show
those around you how to do the same. The result is a brilliant and
applicable guide to fostering creativity and creating a culture of
innovation in any workplace.
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Tom Kelley
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