Strategic Marketing Management

Name: Strategic Marketing Management
Author: Luiz (Glasgow University) Moutinho

Luiz (Glasgow University) Moutinho, Geoff (University of Glasgow) Southern

Cengage Learning EMEA

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Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).

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