Strategic Market Relationships

Name: Strategic Market Relationships
Author: UK) Aberdeen Bill (The Robert Gordon University Donaldson

UK) Aberdeen Bill (The Robert Gordon University Donaldson, Ireland) Tom (Waterford Institute of Technology O'Toole

John Wiley a Sons Inc

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"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.

Výběr knih vydavatele John Wiley a Sons Inc