Servitization Strategy and Managerial Control

Name: Servitization Strategy and Managerial Control
Author: Italy) Anna (University of Insubria Pistoni

Italy) Anna (University of Insubria Pistoni, Italy) Lucrezia (Eastern Piedmont University Songini

Emerald Publishing Limited

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Krátký popis

This book intends to present and discuss the main challenges that companies interested in servitization strategies have to overcome, with a particular focus on the design of managerial control systems. The book can represent a useful tool for companies interested developing successful servitization strategies.

Výběr knih vydavatele Emerald Publishing Limited