Service Innovation: How to Go from Customer Needs to Breakthrough Services

Name: Service Innovation: How to Go from Customer Needs to Breakthrough Services
Author: Lance Bettencourt

Lance Bettencourt

McGraw-Hill Education - Europe

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If there's one truism about the service sector, it's that businesses don't succeed by inventing a better mousetrap; they succeed by finding the best, most cost-effective way to get rid of their customers' mice. This book gives a master's class on the art and science of creating breakthrough service products.

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