Sales Forecasting Management

Name: Sales Forecasting Management
Author: John T. Mentzer

John T. Mentzer, Mark A. Moon

SAGE Publications Inc

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Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,

Výběr knih autorů John T. Mentzer , Mark A. Moon