Risky Curves

Name: Risky Curves
Author: Santa Cruz) Daniel (University of California Friedman

Santa Cruz) Daniel (University of California Friedman, USA) R. Mark (Florida State University Isaac, USA) Duncan (Fordham University James, Shyam Sunder

Taylor & Francis Ltd

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For several decades, the orthodox economics approach to understanding choice under risk has been to assume that each individual person maximizes some sort of personal utility function defined over purchasing power. This new volume contests that even the best wisdom from the orthodox theory is inadequate, and proposes the return to a simpler sort of scientific theory of risky choice

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