Retail Category Management

Name: Retail Category Management
Author: Alexander Hubner

Alexander Hubner

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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Retail shelf management means cost-efficiently aligning retail operations with consumer demand. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices.

Výběr knih vydavatele Springer-Verlag Berlin and Heidelberg GmbH & Co. KG