Reasserting the Disney Brand in the Streaming Era

Name: Reasserting the Disney Brand in the Streaming Era
Author: USA) Robert Alan (Ball State University Brookey

USA) Robert Alan (Ball State University Brookey, USA) Jason (Ball State University Phillips, USA) Timothy (Ball State University Pollard

Taylor & Francis Ltd

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Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment '- the move from content creation to acquisition and streaming '- and how the company reasserted its brand in a changing marketplace.

Výběr knih vydavatele Taylor & Francis Ltd