Quantitative Models in Marketing Research

Name: Quantitative Models in Marketing Research
Author: Philip Hans (Erasmus Universiteit Rotterdam) Franses

Philip Hans (Erasmus Universiteit Rotterdam) Franses, Richard (Erasmus Universiteit Rotterdam) Paap

Cambridge University Press

Knihu koupíte v 1 e-shopu

Bookshop.cz

1 063 Kč

Není skladem

Do obchodu

a 1 další varianta

Krátký popis

This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

Výběr knih autorů Philip Hans (Erasmus Universiteit Rotterdam) Franses , Richard (Erasmus Universiteit Rotterdam) Paap