Product Strategy for High Technology Companies

Name: Product Strategy for High Technology Companies
Author: Michael McGrath

Michael McGrath

McGraw-Hill Education - Europe

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1 450 Kč

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Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didn't.

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Výběr knih vydavatele McGraw-Hill Education - Europe