Principles and Practice of Social Marketing

Name: Principles and Practice of Social Marketing
Author: Perth) Rob (Curtin University of Technology Donovan

Perth) Rob (Curtin University of Technology Donovan, Western Australia) Nadine (Edith Cowan University Henley

Cambridge University Press

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Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.

Výběr knih vydavatele Cambridge University Press