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New Venture Management - Kuratko, Donald F. (Indiana University

Name: New Venture Management - Kuratko, Donald F. (Indiana University
Author: USA) Bloomington

USA) Bloomington, USA) Jeffrey S. (Kansas State University Hornsby

Taylor a Francis Ltd

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The third edition of this practical textbook provides an introduction to the world of new and emerging ventures, including such diverse activities as planning, marketing, financing, and growth. Presented in an easy-to-understand style, this textbook guides readers through the entire new venture management process.

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