Neuromarketing

Name: Neuromarketing
Author: Leon Zurawicki

Leon Zurawicki

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception.

Výběr knih vydavatele Springer-Verlag Berlin and Heidelberg GmbH & Co. KG